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6:00AM–7:30AM MT
Charity 5K Fun Run/Walk
Charity 5K Fun Run/Walk
Pack your running shoes and join in on ISA’s charity 5K Fun Run/Walk! Whether you run, jog, or walk the 3.1-mile route around Phoenix’s vibrant downtown area – you’ll have a great time while getting to know other ISA23 attendees along the way. After the run, enjoy lite refreshments and networking with fellow runners.
The cost to participate is $40 per person with a portion of proceeds going to the Special Olympics of Arizona.
Charity 5K Fun Run/Walk Details:
- Location: The 5K Fun Run/Walk will take place on a path with run-on sidewalks around the Phoenix Convention Center and surrounding downtown hotels
- Date: Tuesday, April 18, 2023
- Time: 6:30 AM Mountain Time (MT)
- Distance: 3.1 miles total
- Cost: $40 per person (Includes: branded 5K Fun Run/Walk t-shirt, post-run lite refreshments, and networking)
The Charity 5K Fun Run/Walk can be purchased during registration as an add-on.
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5K / Fun Run Path
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8:00AM–9:55AM MT
OPENING KEYNOTE Competing to Win: Creative Imagination Defeats Stronger Competitors
Bill Walton, Basketball Legend, Broadcaster, Humanitarian, and Survivor
Competing to Win: Creative Imagination Defeats Stronger Competitors
“Those not willing to risk going too far will never know how far they can go.” Those words from Bill Walton sum up his philosophy of life. At 6’ 11” in his Grateful Dead tie-dyed t-shirt, Bill is one of the most recognizable and colorful sports legends ever.
He’s played on 3 of the greatest teams in basketball history, learned from legendary coaches (6 of whom are in the Hall of Fame), and overcome a debilitating speech impediment to become a critically acclaimed broadcaster and commentator on national TV. He has one of the greatest can-do attitudes you’ll ever encounter – a mindset he’s cultivated to help him adapt, persevere, and ultimately succeed in challenges on and off the court.
As entertaining as he is insightful, Bill is widely considered one of the best speakers from the world of sports. During this dynamic and authentic opening keynote, Bill will invigorate, motivate, and drive home a message of perseverance, determination, and vivid imagination through mesmerizing anecdotes garnered from decades on the national scene at the highest of altitudes.
Bill Walton
Basketball legend Bill Walton is one of sports’ most recognizable and beloved figures. His success on the court is well-documented; the nation’s top college basketball star at UCLA under legendary coach John Wooden, he then played for two NBA Championship teams – the Portland Trail Blazers and Boston Celtics.
But Bill’s nightmarish challenges off the court are less known. He stuttered so badly he couldn’t say a simple “thank you” until he was 28 years old. And a foot disorder led to 39 surgeries on his feet, legs, and back – keeping him sidelined over half of his NBA career. Armed with grit and a positive outlook, Bill improbably overcame it all.
He was inducted into the Basketball Hall of Fame and the NBA named him to the “50 Greatest NBA Players of All-Time” (1997) and “75 Greatest Players in NBA History” (2021) lists. After his playing career, Bill pursued broadcasting; he currently covers Pac-12 games for ESPN and the Pac-12 Network. Bill Walton has led a life of humility in service of inspiring others. His autobiography, Back from the Dead, was a New York Times bestseller and he is perhaps the best-known Deadhead, having seen over 1,000 shows.
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10:05AM–10:55AM MT
Do I Really Need a CRM?
Mike Marks, Founding Partner, Indian River Consulting Group
Do I Really Need a CRM?
Mike Marks is well known in this industry and will share a framework of sales management best practices and how they can be impacted with CRM solutions. CRM is an acronym that stands for Customer Relationship Management. There have been many distributors that went out to buy some software, crammed it down the throats of their sales reps, and use it to manage their ‘sales pipeline.’ For many, this sends them into pilot purgatory.
CRM software implementations have the lowest customer satisfaction of all enterprise-wide solutions. The real issue is poor implementation caused by a lack of a real sales management process. There are many distributors with strong sales management processes that rely on analytics to fuel a continual performance improvement loop for their sales teams. These distributors gain tremendous leverage with an integrated CRM technology platform.
Mike will share recent research from the Distribution Strategy Group on distributor utilization and satisfaction with their CRM solutions. The distributor with a strong sales management process is typically classified as having a ‘homegrown’ solution.
The attraction of CRM systems for many distributors is their ability to help a senior sales executive manage a transition from a largely self-directed sales force to one that becomes management directed. The CRM toolset, and yes they are all simply toolsets, provides an array of customizable features to align with a client’s Go To Market (GTM) business model. This will be a discussion with examples of specific data sources and actions around process and practices, not specific solution providers. Participants will receive copies of all presentation materials including wireframe screenshots.
Participants will be able to answer the question, “Do I really need a CRM?” But first, they will need to answer the question, “Do I have a sales management process now that is adequate to utilize a CRM solution?” The approach is very different based on the answer to the second question.
Mike Marks
Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.
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10:05AM–10:55AM MT
Resetting and Articulating Distribution’s Value in the Channel
James Dorn, President/CEO, Dorn Group J. Schneider, Managing Director, Dorn Group
Resetting and Articulating Distribution’s Value in the Channel
Demonstrating unique value has never been more difficult for distributors. In an era of increasing marketplaces and manufacturers selling direct – the channel is changing and in need of new infrastructure.
This session will inspire distributors and manufacturers to work closer together to reinforce their collective position in the market by providing compounding value. Dorn will provide insights on facilitating joint planning, building modern sales & marketing programs, and new ways to measure success in addition to findings from their recent research on the state of manufacturer-direct channels.
James Dorn
James is the President & CEO of The Dorn Group. He is a proven leader with more than 25 years of consulting experience helping growth-minded executives across manufacturing and distribution firms build modern revenue growth strategies.
James is a true innovator and results-oriented executive that draws upon a mix of market-back principles, competitive intelligence, agile strategic planning, and data-driven decisioning to help commercial teams more effectively acquire, grow and retain customers. He emphasizes the power of alignment across the product, marketing, sales, and service teams for helping industrial firms build more efficient and effective business models that win market share.
J Schneider
J is the Managing Director of the Consulting Practice at the Dorn Group. J is an enthusiastic and collaborative leader, author, and public speaker with the unique ability to help leadership teams both formalize their vision for growth and implement change management across cross-functional teams.
With over 25 years of conducting business in the EU, South America, EMEA, and Asia for global manufacturers and distributors of industrial, commercial, aerospace, and high-tech solutions, J brings unique, well-informed operating insights to the table that show industrial-focused firms how to reduce unnecessary inefficiencies while hitting growth targets. J captures experiences from the field to fuel a customer–back approach in helping industrials develop company-wide innovation, strategic plans, and customer experience improvements.
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10:05AM–10:55AM MT
Get a Grip: Are You Running Your Business or Is It Running You?
Tom Bouwer, Co-Author of "What the Heck is EOS?" and Founder of The Bouwer Group
Get a Grip: Are You Running Your Business or Is It Running You
Even the most successful business owners, leaders, and entrepreneurs find running a business more challenging than they expected. Eventually, most grapple with one (or more) of the following challenges:
- Lack of Control – over time, the market, or the company
- People – employees, customers, and vendors that just don’t seem to listen or follow through
- Profit – simply put, there’s not enough of it
- Growth – the company just can’t break through to the next level
- Magic Pills – lots of remedies and quick fixes have come and gone but the wheels are still spinning
If these problems seem all too familiar, you’re not alone. However, it doesn’t have to be this way. Doing a few things differently will help you get a grip on your business, gain better traction, and eliminate your frustrations.
Tom Bouwer delivers an engaging and interactive program that helps business owners, leaders and entrepreneurs start seeing their business differently. He helps them view their organization as being made up of Six Key Components™: Vision, People, Data, Issues, Process, and, Traction.
As they start focusing on strengthening these Six Key Components, their business will become clear, everything will start to work harmoniously, and the leadership team will be able to remove all problems, obstacles, and frustrations. This holistic system will provide participants with simple, time-tested tools that they can immediately use to get a grip on their business.
Tom Bouwer
Tom Bouwer provides Keynotes and consulting for entrepreneurs and executives who need a simple way of operating their business. He helps leadership teams clarify, simplify, and achieve their vision. Tom has led more than 700 full-day EOS® sessions with over 150 companies.
In addition to starting and running three of his own companies in Turkey, Tom has worked with a diverse range of companies, from start-ups to Fortune 50 companies. Based on 30+ years of global management and coaching experience, Tom teaches real, simple tools that help business leaders get results.
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11:05AM–11:55AM MT
Now That I Have a CRM, What Do I Do with It?
Mike Marks, Founding Partner, Indian River Consulting Group
Now That I Have a CRM, What Do I Do with It?
Many distributors have invested in CRM systems over the past decade. In many industry verticals, CRM utilization is already in the late adoption cycle. There is also a large group of distributors who have managed to get it adopted where the recurring outputs are used in running their businesses. Some of these firms can still see much greater benefits if adoption could be increased, but resistance is high. There are many more that believe that no one would use the system if the reports weren’t demanded. Both of these situations are indications of being stuck in pilot purgatory. A fully adopted CRM solution is self-sustaining as it becomes driven by the sales force as their tool to acquire business development support.
This session is about how to get unstuck from a plateaued adoption. With a few adjustments, it is very similar to how to adopt a CRM from scratch. The session will include the framework for both, getting unstuck or starting from scratch. The key to success is engaging with the sales force early and letting them design it.
As guiding principles, 80% of the information in the CRM goes to the sales force and only 20% is contributed by them. At some point, the sales organization will be forced to change as the CRM facilitates separation of market-serving and market-making activities. Basically, the market-serving activities of the field sales force are transitioned to CRM-connected lower-cost sales support staff. The field sales team then spends a high percentage of its time focusing on capturing new business. The core requirement is that there is an existing sales management process that is in place where the leaders are respected and trusted by the team.
Mike Marks
Mike Marks co-founded IRCG in April 1987. He began his consulting practice after working in distribution management for more than 20 years. Over the years, his narrow focus in B2B channel-driven markets has created an extensive number of deep executive relationships within virtually every business vertical in construction, industrial, OEM, agricultural, and healthcare.
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11:05AM–11:55AM MT
Balancing High Tech With High Touch: Determining The Future Of B2B Ecommerce
Jason Hein, Founder, Acumental B2B
Balancing High Tech With High Touch: Determining The Future Of B2B Ecommerce
While today’s B2B customer expects to manage almost every aspect of their buying journey, it doesn’t mean that they don’t want any human involvement. In fact, we know that because of their complexity, a large majority of B2B purchases require human interaction. This is where balance comes in. B2B companies need to digitally innovate in order to keep up with changing expectations, but they also need to cater to the complex needs of their customers. So, how can today’s B2B companies move into the future of B2B eCommerce?
- Facilitating data gathering to implement personalization strategies such as account-based marketing
- Incorporating automation to provide customers with seamless and convenient experiences
- Identifying the kinds of customization you should implement to improve and personalize the customer experience
- Providing your customers with accessible support features to ensure that their transactions run smoothly
Jason Hein
Jason Hein is principal visionary for B2B at Bloomreach. He has spent over 20 years working in product merchandising and digital strategy for industrial distributors in both broad line and specialty categories. With experience at both established leaders (McMaster-Carr) and industry disruptors (Amazon Business), he spent six years as a speaker for B2B associations and a digital strategy consultant for B2B e-commerce leaders before joining Bloomreach. He earned an MBA from Northwestern University.
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11:05AM–11:55AM MT
How to Align Sales and the Rest of Your Organization
Russ Sharer, Chief Sales Officer, The Brooks Group
How to Align Sales and the Rest of Your Organization
It’s an internal company dynamic that’s as old as the hills: the sales department and the rest of the company don’t get along. There are a number of reasons for this, the main one being that they simply don’t understand one another.
Your sales reps are the face of your company, representing it to prospects and customers and developing relationships that will drive sales and increase revenue… hopefully for years to come. Most of the rest of your company isn’t in a business development capacity – or so it may seem to customers. They’re concerned with the day-to-day operations of the company, keeping things running smoothly so that the customers can receive the best products and the best service.
Here’s the fundamental problem:
Sales believes that without their efforts, the rest of the company wouldn’t have jobs. Conversely, the rest of the company believes that without their efforts, sales would have nothing to sell. Couple that with what’s typically a fundamentally different world-view between the typical salesperson and the typical support staff member and you’re dealing with a scenario that’s high-maintenance and full of drama.
You simply can’t run a company when you have what are essentially 2 camps that are fundamentally resentful of the other. If you want to get the most revenue out of the team, everyone has to work together. Sales and the rest of your organization need to be on the same page. They need to be able to understand one another and cooperate with one another to achieve the same ultimate goals.
To that end, we’ll discuss the strategies for bridging the gap between sales and your other departments, eliminating the animosity before it develops and, instead, forging strong, helpful relationships across sections.
Russ Sharer
Russ Sharer is a Chief Sales Officer at The Brooks Group. Russ combines his 30+ years in B2B Sales and Marketing with his in-depth facilitation experience to connect the dots for program participants with a practical, “easy-to-learn” approach.
His energy and expertise in the IMPACT Selling system ensures participants take basic concepts and transform them into next-day application. Russ is passionate about helping people maximize their strengths and improve their performance on the job.
Russ received his BS in Industrial and Systems Engineering from Cal Poly San Luis Obispo, and his Master’s in Organizational Leadership from Gonzaga University.
Russ has led large and small teams to achieve exponential growth. His career has included work with companies from early start-up to Fortune 500, and involved the work of sales force recruitment, training and assessment, plus channel strategy, product strategy, sales readiness, global partnerships and outbound marketing.
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11:55AM–12:55PM MT
Lunch
Lunch
Take a break and refuel! Enjoy a complimentary lunch while catching up with friends and forming new connections with industry peers.
After lunch, take the opportunity to get some steps in and walk the exhibit floor. We’ve got some exciting things for you to check out, from an updated appointment scheduler to a next-level networking lounge (complete with a golf simulator, putting greens, and ISA LIVE).
Head over to the Phoenix Convention Center to experience it all!
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1:00PM–5:30PM MT
Exhibit Hall Open
Exhibit Hall Open
The exhibit hall is officially open! This year we’re bringing you a new and improved exhibit hall experience designed to enhance networking opportunities with other ISA23 attendees.
What to expect:
- A NEW Appointment Scheduler! With the help and voice of our members, ISA23 has a new and completely enhanced appointment scheduling tool that provides a powerful – and seamless – networking experience that’s user-friendly and easy to navigate.
- A fun “Passport to Prizes” Exhibit Hall Game. Grab your passport game card at the Exhibit Hall entry and visit participating exhibitor booths and exhibit hall experiences to receive a stamp on your passport. Once stamps have been collected from exhibitors, passports can be deposited into a drop-box located within the exhibit hall for a chance to win a grand prize.
- A Next-Level Networking Lounge! Complete with a golf simulator and multiple putting greens to practice your swing, a coffee bar & drink station, and the ISA LIVE live-stream stage where you can hop on a mic and share your thoughts!
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5:00PM–6:00PM MT
First-Timers Reception - All Welcome!
First-Timers Reception
All attendees are welcome! Grab a cocktail on the show floor at the conclusion of exhibiting and get ready to network. During this reception, we encourage all attendees to engage with convention first-timers, who will be wearing yellow badge ribbons. Introduce yourself, engage, and welcome first-time attendees to ISA.
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6:00PM–7:00PM MT
Women in Industry (WII) Network Reception
WII Network Reception
Mix and mingle with old friends and form new connections while enjoying an open bar and passed hors d’oeuvres! The Women in Industry (WII) Network Reception is open to all women plus men who are allies.
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6:00PM–7:00PM MT
IMR Happy Hour - All Welcome!
IMR Happy Hour
All attendees are welcome! Hosted by IMRs and Manufacturers, join in on this open beer and wine bar happy hour to connect with existing partners, meet up with old friends, and build new relationships.
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